BioDye's vivid natural colours are the result of continuous research and development spanning over a decade. The fabrics are coloured only with natural dyes using non-toxic mordants to give the whole spectrum of colours that do not fade or bleed when machine washed. BioDye’s natural dyed fabric has other special properties such as UV-absorption, body odour suppression and mosquito-bite prevention. Dye-yielding plants have been identified that can be used to re-vegetate degraded forests and provide income to rural women collecting chromogenic leaves in a sustainable manner. The solid waste is used as manure and the treated waste-water meets parameters for irrigation. For the first time so many unique and attractive features are on offer to meet the expectations of an increasingly environment-conscious public.