As a brand, our purpose lies in incorporating a lens of consciousness to all our business practices. Where each policy is continuously reviewed with the best in practice and adapted and improved upon to meet our own goals of energy consumption, carbon efficiency and repurposing resources. With each new update, we are taking strides towards our sustainability goals. Failing to account for the present and future needs of our planet is a counterproductive business practice, according to Anita Dongre. As someone who has spearheaded the fashion industry’s transition into becoming more sustainable, Anita has helped realise many goals in adding consciousness to couture. Our design headquarters in Navi Mumbai is housed in an eco-conscious building, which has been equipped to conserve energy and reduce our carbon footprint. We consciously source from companies manufacturing fabrics that are bio-degradable and come from renewable resources. House of Anita Dongre is the first major fashion house in India to put into motion a comprehensive plastic waste management program through its partnership with Lucro Plastecycle Private Limited. women help upcycle the fabric waste generated in the clothing manufacturing process into godharis, carry bags and reusable masks which later go towards the aid of people and animals in need and as items to be sold in local markets.