Bella Casa Fashion & Retail Ltd., established in 1996, is a Jaipur-based company specializing in the manufacturing of home textiles and ethnic fashion apparel. Their product range includes bed sheets, quilts, dohars, coordinated sets, corporate gift sets, and Indian women's wear such as kurtas and tunics. The company distributes its products through major Indian retailers like Reliance Retail, Lifestyle, Pantaloons, and D-Mart, as well as e-commerce platforms including Flipkart and Amazon.